These
examples have perennially permeated hit radio formats and often disappear as fast
as they appeared. Go to the compilation section of any record store or website
retailer and take inventory.People who have top-selling "greatest hits" compilations
are the ones who have careers as opposed to transient success. Business people,
for the most part, must organize their thoughts and habits to be effective. Business
is more scientific - specific processes are used to achieve objectives.
So, is it
realistic that a paradigm change will occur within either the artist or the business
person for the sake of the other's comfort zone? Consider that, in the business
of marketing art to make a living, each type needs each other to fill in for their
deficiencies and achieve their individual goals. As long as they respect each
other's area of expertise, agree on rules, consistently prove themselves trustworthy
and are in alignment with regard to the targeted outcome of their mutual efforts,
they have the components of a functional relationship. Imagine what would happen
to a baseball or football team if players randomly played each other's positions
- chaos! However, if they agree to cover for each other under specific conditions,
we call that good teamwork. Alone, hydrogen and oxygen are fairly boring elements
with some limited roles for usage. Together, they make water - incredibly versatile
and powerful. Why fight it? Don't be like the countless thousands of creative
people who waste time and energy wondering why business people can't think like
you do.
Expect it, accept it, feed it and use it, and all parties will
be happier and more productive.
Brian
Allen has a wealth of experience in the industry as a songwriter, guitar player,
producer, as well as enjoying 15 years heading up the A&R department at Attic
Records. He knows what it takes to be a winner in this industry, in mind, spirit
and in talent. He has over 10 million in career sales notched on his belt and
will be offering up his insight once a month, as a feature contributor to Songbridge,
with excerpts from his forthcoming book.
For more info on AMPLUS Productions,
contact Brian at brianallen@rogers.com
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