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Where's Wendell now?




Kim Cole

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This is part five of our monthly series of exerpts from Brian's forthcoming book.

The Three Phases of Self-Development!


The 3 phases of self-development that most successful career artists navigate are remarkably similar. The first stage is called FREEDOM, because the majority of people embark on their journey with an abundance of dreams but little skill to develop them. Therefore, they are not limited by anything other than their imagination to make a choice as to whether they want to commit to following their dreams or not. Remember the old saying "ignorance is bliss"? Remember the first notes you played? The world of music is fresh, exciting - a new land waiting to be explored. As musicians, we have all struggled to learn how to play our favourite songs and marvelled at the alchemy that must have been conjured up to write them. At some point, a fork in the road looms ahead - turn this way, and music is confined to hobby status. Turn the other way, and the commitment is made to pursue the fantasy career.

However, if they choose to get to work, they soon realize that the next phase is called DISCIPLINE. Hard work honing their craft and skill characterizes this phase. Many are weeded out in the process, but an astounding number persevere. The methodology could be a series of courses at a recognized institution, private tuition, solitary hours of self-directed practice, or all three.

Brian Allen of AMPLUS

Still, regardless of the abundance of accessible public examples of excellence available to everyone to use as aspiration standards, many learn just enough to (it would seem) make it through an entire song without forgetting a key part, and consider themselves ready to charge admission! Goaded by the subjective praise and encouragement of friends and relatives, the potential for developing an irrelevant sense of accomplishment is dangerously probable.

"Good enough" is not a universal definition - there are as many interpretations of readiness as there are fingerprints in the universe. At this point in their development, only the sanest minds come to the realization that the true test is in achieving the praise of total strangers, and the highest of all is their willingness to part with money to experience your creativity again. If in fact they survive this second phase, they have officially launched the third phase and subsequently, their potential careers.

What do you think the third phase is called?

FREEDOM (yes, again).

Once one has learned their skills one is free to choose how to apply them to their intended path. The hours of hard work have resulted in the freedom to express whatever brilliant flash of creativity explodes in the creator's imagination without the limitations underdeveloped skill. There is a direct path from the soul to the listener. One is able to control both the most dramatic and subtle nuances of expression to make the musical statement understood. This is not to say that the learning can or should stop, but that the skills have been developed enough in the discipline phase to jump off a cliff and start flying freely and effectively.

However, the right career flight path is still in the hands of a mind that may or may not have progressed past phase one of understanding how the business works!


Brian Allen has a wealth of experience in the industry as a songwriter, guitar player, producer, as well as enjoying 15 years heading up the A&R department at Attic Records. He knows what it takes to be a winner in this industry, in mind, spirit and in talent. He has over 10 million in career sales notched on his belt and will be offering up his insight once a month, as a feature contributor to Songbridge, with excerpts from his forthcoming book.
For more info on AMPLUS Productions, contact Brian at brianallen@rogers.com

Read all our past articles~

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