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| 0 | The
True Meaning of INDIE | We
hear the term "indie" bounced around a lot these days. It's become quite a trendy
word (although some of us have been preaching about it for more years than most).
So, let me ask you ... What's your definition of indie?
Many people
think of it as a reference to a musician, small record label or film company without
an affiliation with a major corporation. That's true, but I believe it has a much
deeper meaning than that.
(By the way, "indie" is an abbreviation for
"independent." The "ie" at the end is the proper spelling, as opposed to "indy,"
which is usually a reference to Indiana or Indianapolis -- as in the Indy 500.
There's your grammar lesson for the day :) | I
think of indie in much the same way I think of the term "guerrilla." It's more
than a simple, surface-level reference to your financial backing. I believe it's
a state of mind and a way of life you must bring to your entire pursuit of music.
The best way to explain my angle on this is to use an acronym. So here's
my definition of I-N-D-I-E, with every letter standing for a separate concept
(and I didn't even use the word "independent," which was tempting considering
I had two I's to work with). |

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I
- Inspired
To embrace the indie frame of mind, you must be inspired.
You have to know in your gut that music is what you are meant to do. You must
become energized when writing, recording and performing your music. Hopefully,
this is something you already experience fully, without having to force yourself
to feel that way. When this kind of natural inspiration comes over you, it's
a sure sign that you're on the right path. And you will need this desire to carry
you through the ups and downs of pursuing the independent music path.
N
- Nontraditional
Indie musicians don't mind learning about what has
come before, and they are happy to listen to the "rules" that others say are required
to have a successful music career. However, the smartest indie artists keep their
minds flexible and constantly ask questions about how the supposed "rules" of
the past really apply to them. They actually develop a mindset that seeks out
the road less traveled. And when they spot a good idea that's off the traditional
path, they fearlessly go after it without apologies.
D - Determined
Successful indie artists are fixated on their goals and determined to
reach them. They still leave room to veer from the original plan, when needed,
but they are steadfast in their desire to produce more and better music, reach
more fans, sell more CDs, etc. With this attitude, obstacles become short-term
learning experiences along the road to higher levels of success.
I
- Innovative
Being an indie means thinking outside of the proverbial
box and looking at fresh opportunities from every angle. It means not promoting
yourself the same way a thousand other acts have done it. It means being resistant
to knee-jerk marketing tactics and open to new ideas and overlooked avenues for
exposure.
E - Empowered
Indie musicians don't wait for
someone or something else to come along and rescue them. They don't pray for a
"lucky break" or to "be discovered." They know to the core that the power to succeed
with their music resides inside of them. And they understand that it's their mission
to tap into that personal power and use it to share their music with the world.
Let's recap my definition of INDIE: I - Inspired N - Nontraditional
D - Determined I - Innovative E - Empowered
Print this article
and pin it up where you'll see it every day.
Being INDIE has nothing to
do with what company you are or are not affiliated with. It has everything to
do with how much you take control of your own life and take steps to build the
kind of music career you deserve. | Bob
Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist
Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a
web site and e-zine that deliver marketing tips, self-promotion ideas and other
empowering messages to music people of all kinds. | |
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