It
is written by Eugene Foley, who in 1996 co-authored the acclaimed book "How to
Make It In the Music Industry in 6 Months…And 18 Years", with former Columbia
Records recording artist Steve Parry. Foley
and or his clients have contributed to various projects with Atlantic Records,
Columbia, A&M, Epic, Arista, Universal, MCA, EMI, RCA, Sony, Lava, Interscope,
Capitol, Mercury, Verve & Island/Def Jam, Narada Jazz, Polydor, Geffen and many
others. His clients have earned nearly 40 Gold & Platinum records and three Grammy's
for their overall accomplishments.
The
book walks you through the complex process for achieving professional recognition
within the industry in clear, intelligent and concise steps. There is little left
untouched, with thorough "do and don't" chapters on press kits, hiring advisors/managers/agents/lawyers,
publicity, publishing (and subsequent revenue streams), record labels, distribution
companies and your options, marketing and making the most of attending music conferences.
He offers a few "heads up" on touring pitfalls to help you skirt around potential
problems as well as covering the benefits of endorsements, music videos and TV
commercials, and most importantly having/creating the right songs. It is written
by a business professional to help you become one, no matter what your field of
expertise this book can steer you in the right direction. If you are in this business
to get high or girls or both this read is not for you. If you are looking to make
a long and profitable career in music get yourself a copy. The only topic I didn't
find in the book was a chapter on stage presence and performance presentation
which might end up being my next article. Eugene
now heads up Foley Entertainment
Inc. a music industry consulting firm and licensed entertainment agency representing
Artists/Groups, Producers, Labels, Engineers, Songwriters, Publishers, Managers,
Session Musicians, Executives and Recording Studios. He has graciously forwarded
us a few signed copies of this book for give away, thus, over the next few months
we will randomly select winners from the artists, who post "song requests" through
Songbridge.
You
can buy a copy of "Artist Development" at Barnes and Noble stores, online B&N
and via Foley Entertainment
Inc. |
